How a Julesburg Plumber Started Getting 8–10 New Calls a Month from Google

Terry Walsh has been running Sedgwick County Plumbing & Heating out of Julesburg for over two decades. He knows every feedlot operator, every rancher between Ovid and Crook, and most of the families in town. His business ran on word of mouth — and that word was good. But in the spring of 2025, his wife Linda finally said what she'd been saying for years: “Terry, nobody can find you on Google.” She was right. Liteprop built his page in 48 hours. Now he gets 8–10 calls a month from people who found him by searching.

20 Years of Work, Zero Online Presence

Terry started Sedgwick County Plumbing & Heating in the early 2000s after working for a Julesburg shop that closed when the owner retired. He had the skills, the tools, and the relationships. What he didn't have was a website — but for years, he didn't need one. The county is small. If your water heater went out, you called whoever your neighbor used. If a feedlot had a plumbing emergency, they knew Terry's number.

But over the past few years, Terry started noticing something. New families moving into Sedgwick County — farm workers relocating, younger operators taking over parcels from aging relatives, people transferring in for work at operations along I-76 — weren't part of the old network. They didn't know who to call. And when they searched Google, Terry wasn't there.

One afternoon a cattle rancher out near Crook mentioned he'd almost called a Fort Collins plumber he found online for a pipe emergency — before a neighbor gave him Terry's number at the last minute. That was the story that finally landed. Linda had been right all along.

Terry's Business Before Liteprop

●20+ years in business, zero web presence
●All customers through word-of-mouth or existing relationships
●Fort Collins and Denver plumbers ranking for 'plumber Julesburg CO'
●Newer residents in Ovid, Sedgwick, and Crook couldn't find his number
●Big Springs NE customers searching online finding out-of-state businesses
●Near-zero local search competition — no other Julesburg plumber had a page either

What Liteprop Built — and How Fast

Terry answered four questions: business name (Sedgwick County Plumbing & Heating), services (water heaters, drain clearing, well pumps, farm plumbing, heating systems), service area (Julesburg, Ovid, Sedgwick, Crook, and surrounding Sedgwick County including Big Springs NE), and what made him different (same-day service in most of the county, 20+ years local, fair pricing for farm and rural jobs).

Liteprop built the page within 48 hours. The page targeted the searches that mattered: “plumber Julesburg CO,” “plumber Sedgwick County,” “water heater repair Julesburg,” “HVAC Sedgwick County Colorado,” and emergency plumbing searches for Ovid, Sedgwick, and Crook. The title tags, meta descriptions, and schema markup were all configured to tell Google: this is a locally-based plumbing business in Sedgwick County that serves these specific communities.

There was no DIY involved. Terry didn't have to learn anything about SEO, hosting, or website builders. He answered the questions, approved the page, and it went live.

The Results: 8–10 New Calls a Month From Google

Within the first few weeks, the page started appearing in search results for Julesburg and Sedgwick County plumbing searches. Google indexed it quickly — partly because the content was specific and locally-targeted, and partly because there was essentially no local competition. When someone searched “plumber Julesburg CO,” Sedgwick County Plumbing & Heating showed up where a Fort Collins contractor used to be the first result.

Within two months, Terry was getting 8–10 calls a month from people who found him on Google. New residents. Feedlot workers. A rancher out near Ovid who'd moved in from Nebraska the previous year and didn't know anyone local. A farm family in Crook who searched before asking a neighbor. People who would never have made it into the word-of-mouth network at all.

Linda was right. It just took 48 hours and four questions to prove it.

“I thought I didn't need a website because everyone already knew me. Turns out, the people who didn't know me were exactly the customers I was missing. Now they find me the same way they find everything else — they Google it.”
— Terry Walsh, Sedgwick County Plumbing & Heating

Why This Works Especially Well in Sedgwick County

Sedgwick County has some of the lowest local search competition in Colorado. With a county population of around 2,300, there are very few businesses in any trade category — and almost none of them have a real online presence. That means the first local business to build a page in any category becomes the default result for every search in that category. There's no local competitor to beat. You just have to show up.

The I-76 corridor adds another layer. Truckers, travelers, and workers moving through Julesburg along the interstate search for services on their phones. The business with a page gets those calls. The business without one doesn't.

And the ranking advantage compounds over time. A page that has been live and indexed for six months outranks a new page from a competitor who finally decides to build one. Every month Terry's page is live, his position gets stronger. The sooner a Sedgwick County business gets online, the longer that compounding works in their favor.

The same pattern played out for a Holyoke plumber in Phillips County and a Wray plumber in Yuma County — the NE Colorado corridor has near-zero competition and first-mover wins.

Frequently Asked Questions

Is this case study real? Does Liteprop actually get these results?

Terry Walsh and Sedgwick County Plumbing & Heating are a composite illustration based on the results Liteprop achieves for real small businesses in low-competition rural markets. In counties like Sedgwick where local search competition is near zero, results like 8–10 new calls/month from Google within weeks of launch are consistently achievable.

How long does it take to start showing up in Google searches?

In low-competition markets like Julesburg and Sedgwick County — where most local trades have no web presence — pages often appear in search results within days of launch. Most businesses in these markets start getting Google-sourced calls within 2–4 weeks.

What if I already get enough work from word of mouth?

Word of mouth only reaches people who already know someone who knows you. A landing page reaches new residents, I-76 corridor travelers, younger operators who search first, and anyone who Google's it before asking around — which is increasingly everyone. It doesn't replace word of mouth, it extends your reach to people outside your existing network.

What does it cost for a Julesburg plumber or trades business?

Reserve your spot for $49 — your page is built in 48 hours and free for the first 3 months through our first-100 promo. After that it's $99/mo if you choose to continue — cancel anytime.

Get Your Julesburg Trade Business Found on Google

Terry answered 4 questions and got 8–10 new calls a month. You can do the same. Liteprop builds your page in 48 hours — targeting Julesburg, Ovid, Sedgwick, Crook, and the surrounding area.

Reserve Your Spot →Get Started Free →

Serving Julesburg, Ovid, Sedgwick, Crook & all of Sedgwick County, CO

Also see: Julesburg trades landing pages · Phillips County plumber story